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One of Jorg Badura‘s latest shoots took him to the gorgeous coast of France, where he photographed the above sailing image promoting the new Nikon 1 AW1—”the first waterproof, shockproof, freezeproof advanced camera with interchangeable lenses,” according to Nikon.
“This was a fun project because I used the Nikonos cameras for some of my first underwater photography,” says Jorg. “This camera has a lot of the same design but obviously a lot more technology.”
The image is being used to market the camera in Europe, hence the location. “Nice had the perfect conditions for our shoot,” Jorg writes on his blog. “I welcomed the production-friendly atmosphere, the buttoned-up production team, and the amazing food and coffee. The client and ad agency were great collaborators—and seaworthy.”
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